12 March 2026
Your DAU line is a weekend story in disguise
Monday spikes, Sunday troughs, and the board pack that treats both as product news.
Short pieces from the studio. App Analytics, written for people who already have a vendor and still cannot explain Tuesday’s number.
12 March 2026
Monday spikes, Sunday troughs, and the board pack that treats both as product news.
3 February 2026
A naming rule that still works when Growth is renamed twice in a year.
18 January 2026
Steps that exist so the chart looks like a staircase. Finance already knows.
9 December 2025
Seven and thirty are not laws of nature. Insurance apps are not grocery apps.